NEAT primarily focuses on classic and traditional bottoms, but I'd always vaguely envisioned venturing into sportier items someday. That abstract idea started to become a reality when a good friend of mine connected me with Canterbury.
While I'm a sports enthusiast personally, I wasn't particularly knowledgeable about rugby. So, initially, I felt a bit of hesitation. However, I saw it as a new challenge, and that's how our first collaboration with a sports brand came to life.
When I pictured the ideal NEAT x Canterbury collaboration, the noble and rich image of rugby sparked a specific scene in my mind: "strolling through Manhattan with a rugby ball and a dog." This image inspired a graphic that led to the creation of our unique and humorous collaboration logo, truly reflecting my personal touch.
